Discussion Board

Customer Relationship Management (CRM) software is used by businesses to manage interaction with current and future customers. Today’s CRMs have evolved into a confluence of multiple functions but the primary objective of a CRM is to serve the customers better, increase retention, and manage the sales pipeline. While CRMs have been around for a while and have been used by large enterprises for several years now, the advent of many pay-per-use SaaS (Software as a Service) CRMs has democratized their adoption in smaller businesses across the globe. Thanks to ease of set-up and no upfront investment, the CRM market has demonstrated sustained growth over the last decade. The worldwide market for CRM software stood at $26.3bn in 2015, up ~12% over the last year according to Gartner, and the demand is expected to grow manifold over the next decade. 

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