Customer Relationship Management (CRM) software is used by businesses to manage interaction with current and future customers. Today’s CRMs have evolved into a confluence of multiple functions but the primary objective of a CRM is to serve the customers better,…

What is CRM? There can be multiple definitions of CRM from different perspectives − From the viewpoint of the Management, CRM can be defined as an organized approach of developing, managing, and maintaining a profitable relationship with customers. By equating the…

Salespeople work hard to obtain information about their customers. And then this information is strewn across their desk—their call software contains call logs, spreadsheets contain pipeline data, sticky notes have crucial information scribbled on them, and their calendar (digital or…