CRM stands for customer relationship management, but it can mean many different things: Some agents regard it as software designed to help manage clients, some consider CRM to be a business philosophy and others view CRM as a process that involves strategy, software and systems to gather, nurture and ultimately convert contacts to clients — and then keep the relationship going after the sale.

Regardless of your definition, nearly every top real estate agent uses some form of a CRM solution in their business. Which particular product they use isn’t as material as what they do with it.

In talking with dozens of agents who use a real estate CRM to convert contacts to clients, six benefits rise to the top of the list.